Filter results

IDC Spotlight: Data Collaboration Is the Future, and the Future Starts Now

IDC MarketScape Excerpt: Worldwide Data Clean Room Technology for Advertising and Marketing Use Cases 2023–2024

Measurement Primer for Brands

Winterberry Report: Demystifying the Data Layer: The Transformation of Marketing Data Infrastructure

5 Ways Retailers and Consumer Brands Can Maximise Value with AI

How Circana and LiveRamp Empower Advertisers to Deliver High-Value Campaign Results

The Marketer’s First-Party Data Playbook

Granular Data: Everything You Need to Know

Data Clean Room Playbook: 12 Ways to Supercharge Digital Advertising

AI and Other Top Trends in Data Collaboration and Clean Rooms

First-Party Data: Everything You Need to Know
