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A Guide to Data Monetisation: How to Drive Revenue from Your First-Party Data

eBookMarketing

IDC Spotlight: Data Collaboration Is the Future, and the Future Starts Now
IDC Spotlight: Data Collaboration Is the Future, and the Future Starts Now

ResearchData Collaboration

IDC Spotlight: Data Collaboration Is the Future, and the Future Starts Now
IDC MarketScape Excerpt: Worldwide Data Clean Room Technology for Advertising and Marketing Use Cases 2023–2024

ResearchClean RoomsData Collaboration

IDC MarketScape Excerpt: Worldwide Data Clean Room Technology for Advertising and Marketing Use Cases 2023–2024
Measurement Primer for Brands

eBookMarketing

Measurement Primer for Brands
Demystifying the Data Layer: The Transformation of Marketing Data Infrastructure

ResearchData CollaborationMarketing

Winterberry Report: Demystifying the Data Layer: The Transformation of Marketing Data Infrastructure
EMARKETER Analyst Report: GenAI in Advertising

eBookMarketing

EMARKETER Analyst Report: GenAI in Advertising
5 Ways Retailers and Consumer Brands Can Maximise Value with AI

eBook

5 Ways Retailers and Consumer Brands Can Maximise Value with AI

VideoDataData Collaboration

Seize the Data; Boots Story of First-Party Evolution

PlaybookMarketing

The Marketer’s First-Party Data Playbook
Identity Resolution: What Is It and Why Is It Important?

ExplainerClean RoomsData & AnalyticsData Collaboration

Granular Data: Everything You Need to Know
Data Clean Room Playbook: 12 Ways to Supercharge Digital Advertising

PlaybookClean RoomsMarketing

Data Clean Room Playbook: 12 Ways to Supercharge Digital Advertising
AI and Other Top Trends in Data Collaboration and Clean Rooms

eBookClean RoomsData Collaboration

AI and Other Top Trends in Data Collaboration and Clean Rooms

Explainer

First-Party Data: Everything You Need to Know

ExplainerData Collaboration

Data Collaboration: What It Is, Why It’s Important, and How to Get Started

ExplainerClean Rooms

Data Clean Rooms: Everything You Need to Know
Going beyond the data clean room webinar image

WebinarClean Rooms

Going beyond the Data Clean Room

ResearchData CollaborationMarketing

Research Study: Data Collaboration Fuels Revenue Growth
Data Clean Room Video

Video

How Data Collaboration Can Take Your Clean Room to the Next Level

eBookMarketing

eMarketer Analyst Report: FAQ on Third-Party Cookie Deprecation and ID Resolution