Built-in Privacy Controls for Data Activation

Your data is always in your control with Safe Haven. Activate your data on our secured platform with pre-approved partners to personalise the customer experience.

Solution Overview

Your partners have different insights about the target audiences you share, and many offer unique media placements and experiences. Activating your data easily and securely with the partners that matter most to you is the key to differentiating yourself and growing your market advantage.

Safe Haven helps you consolidate identities in a privacy-conscious manner, create and expand segments, develop precise lookalikes, and activate these audiences in a fully privacy-protected work stream. By offering better customer experiences to your target audiences, you’ll reduce ad spend and improve media efficiency.

Easy, secure data connections

Increase customer acquisition

Knowing more about your best customers and their attributes will enable you to discover and reach more net-new lookalike audiences. Reaching new customers who are likely to be interested in your business increases your media efficiency while also delivering a better experience.

Tailored privacy controls

Boost loyalty

The more you know about your customers, the better you’ll be able to serve them. Connect disparate data sets to surface products they’ll love or test new offers, driving a virtuous cycle for continually meeting your customers’ needs.

Boost data usage and efficacy

Increase customer lifetime value

Consumers shop around—all the more reason to reward them when it matters most. Safe Haven helps you create models for offering customers enticing content and promotions at relevant stages across the life cycle.

Safe Haven Overview

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