Our strength is in our partnerships. Not only are we constantly adding new platforms, data providers, and publishers to our people-based marketing family, but we’re also deepening and evolving existing relationships to bring you new people-based solutions. That’s why we’re excited to bring you a roundup of some of our newest partners and new features of our […]
LiveRamp has introduced a new module for privacy-centric, multiparty collaboration to unlock cross-screen measurement and more on its data collaboration platform. The new solution allows for an unprecedented balance of control for publishers and data providers, flexibility for brands and retailers, and simplified compliance for all, allowing users to navigate data requirements across partners while […]
On January 14, 2020, Google announced plans to phase out support for third-party cookies in Chrome within the next two years. This presents marketers and the adtech industry with the challenge of finding a new way to accurately identify and connect with customers on the open internet, as we move towards net neutrality. We see […]
We are proud to launch LiveRamp’s new brand identity and introduce a more modern approach that reflects the company we are today, and our role as a trusted partner. By combining elements of energy, dynamism and simplicity, LiveRamp’s brand now visually communicates what we do for our clients every day. With LiveRamp, data can do more. […]
Over the last year, LiveRamp has stated that one of the next significant changes in addressability (after Google and Apple’s web and mobile announcements) would directly affect Connected TV (CTV) advertising. That change is the restriction or loss of the IP address as a means to identify an individual or household. Apple has already announced […]
Today, we are proud to announce that we have grown independent and no longer an Acxiom Company. LiveRamp is now a fully independent, public SaaS company (NYSE: RAMP) ready to take our commitment to customers and partners to the next level. What does this mean for our customers and partners in Australia? LiveRamp will emerge […]
The new search to uncover audience insights Marketers have long relied on first- and third-party data to support their marketing activities – and with good reason. First-party data is rich, reliable and precise – gathered directly from loyal customers through sources like loyalty programmes, newsletter signups, purchase history and more. Third-party data – user level data […]
A media network’s most valuable asset is its first-party data. Through monetisation, your network’s data can be made accessible to brands in a privacy-centric way—leading to richer consumer insights for your partners and new revenue streams for you. Here’s how your media network can benefit from data monetisation. What is data monetisation? Data monetisation allows […]
Through LiveRamp’s corporate venture capital fund, LiveRamp Ventures, we get to work with some of the most cutting-edge companies at the forefront of customer data infrastructure and applications. We’re excited to collaborate with the next generation of these companies, and believe that they will drive tremendous value not just for our clients, but for the […]
In a world where consumers expect higher quality buying experiences, how can brands balance personalisation and privacy? While consumers look for seamless omnichannel experiences, they also desire control of their data. New privacy regulations rolling out in 2023 will protect consumers’ control of their data, and it’s important that brands internalise and get comfortable with […]
