Establishes the industry’s only interoperable platform for data collaboration across all clouds and walled gardens
For the first time, companies will have one, simple platform to measure campaigns across all programmatic and media channels as well as walled gardens, including Amazon, Google, and Facebook, and connect data seamlessly across clouds, warehouses, and clean rooms, including Amazon Web Services, Google Cloud, Snowflake, and now Azure and Databricks.
With signal loss increasing and privacy requirements getting stricter, organisations are racing to build a wealth of first-party data. But to grow and be competitive, companies must extend the value of that data by collaborating with partners in a privacy-focused way. As a result, data clean rooms have become one of the premier data collaboration strategies to safely combine and analyse data to fuel new business opportunities using insights you simply can’t get any other way.
This is why LiveRamp is thrilled to announce we’ve entered into a definitive agreement to acquire Habu to accelerate data collaboration through enhanced clean room technology for enterprises around the world.
A Single Platform for All of Your Activation, Measurement, and Collaboration Needs
Habu is a data clean room software provider that makes collaboration across decentralised data safe, simple, scalable, and smart. It’s known for delivering walled garden insights, cross-cloud interoperability, and making data actionable for both technical and marketing users.
These powerful attributes—paired with LiveRamp’s best-in-class enterprise identity, connected ecosystem of 900+ global partners and customers, and ability to collaborate flexibly wherever data lives—establish the industry’s only interoperable platform for data collaboration across all cloud, walled garden, and media partners globally.
These innovative capabilities will help you grow your business, build deeper customer connections, and gain a powerful competitive edge no matter which partner or platform you choose to work with. With enterprise AI initiatives experiencing rapid adoption, data clean rooms also provide the ideal foundation for future innovation.
Unite Data and Reveal Powerful Insights with Every Collaboration
In this video, Vihan Sharma, LiveRamp Chief Revenue Officer, and Matt Kilmartin, Co-founder and CEO at Habu, expand on how brands, publishers, data owners, and commerce media companies can leverage our combined capabilities to unlock endless insights, use cases, and revenue streams for the future.
As the duo discuss, customers can grow both brand and business value in several critical ways:
- Measure across all your walled garden investments — A first-of-its-kind, unified view allows customers to measure campaigns across all programmatic channels and walled gardens, including Amazon, Google, and Facebook, all from one place. Simplify partnerships with all media platforms and access new partners across media networks and all major MVPDs, CTV platforms, and TV programmers, including household names such as the Albertsons Media Collective.
- Simplify orchestration across clouds for increased speed-to-value — Connect data seamlessly across clouds, warehouses, and clean rooms including Amazon Web Services, Google Cloud, Snowflake, and now Azure and Databricks. Easily discover and connect with an entirely new set of collaboration partners without being constrained by an IT infrastructure. With reduced complexity and simplified clean room setup and operations, collaboration in the cloud has never been easier.
- Activate data anywhere in the world — LiveRamp’s identity framework is integrated with over 900+ global customers and partners, allowing our clients to engage with companies in all corners of the ecosystem. This access to the widest selection of media, data, and technology partners—from Ampersand to Pinterest to Snap—empowers brands to navigate marketing in the post-signal world with confidence.
Address Your Data Collaboration Needs Today, Power the Breakthrough Insights of Tomorrow
Click here for more on how LiveRamp is enabling next-generation data collaboration across all of our customers’ critical data needs, including identity, access, connectivity, and insights.
Contact [email protected] to speak with an expert today.