LiveRamp is a company of innovators, engineers, marketers, and data ethics experts who are on a mission to make data usage safe and easy.
By being the trusted platform that makes data accessible and meaningful in a privacy-centric way, both individuals and businesses can benefit from getting the much-needed context for delivering better, more relevant customer experiences.
We are the platform that connects and enables data to be safely used across all applications that power better customer experiences.
A culture of accountability is essential to success in a data-driven world. Above all, we believe in doing what’s legal, just, and fair.
We advocate for policies that protect consumers and provide a level playing field for companies of all sizes to deliver great experiences.
Data can shape our world for the better, and is helping to address humanitarian issues like poverty, health, education, and the environment.
Answers to our frequently asked questions
LiveRamp does not store personally identifiable information. LiveRamp de-identifies personally identifiable information when ingested into our system, so we do not have data that directly corresponds with an identifiable individual.
When LiveRamp receives data from brands, we replace all personally identifiable information with anonymous links. The anonymous links are then used by brands to prepare for online advertising campaigns. We serve as the platform that connects and enables data to be safely used across all applications that power better customer experiences.
Data ethics and privacy is fundamental in everything we do at LiveRamp. We are in compliance with all laws and regulations that govern what consumer information can and cannot be stored and exchanged by companies, such as GDPR and the upcoming CCPA.
No. LiveRamp does not engage with you directly. Rather, LiveRamp works with brands that you may have engaged with directly on the Internet, such as by visiting their website.
Watch this video to hear about the company’s commitment to ethical data use, building trust, and creating a platform where data is used for good.