One year ago, Google announced its plan to phase out support for third-party cookies in Chrome. A lot has happened since then, and the countdown clock continues to tick away rapidly towards January 2022. A number of identity solutions have emerged as a result of evolving privacy regulations and policy changes from browsers and device […]
Inventory addressability is critical to how publishers demonstrate their value to marketers and protect their revenue streams. Yet, against a backdrop of changing technologies and growing restrictions, how publishers are able to collect that data is changing. While marketers and advertisers look to maintain data-driven activations with publishers, privacy laws, such as the EU’s General […]
Fundamental changes are coming to the way publishers collect user data. But that’s not a bad thing – it opens up a golden opportunity for a more balanced first-party value exchange. Between Chrome ending support for third-party cookies and never-ending privacy legislation, the clock is ticking on current cookie-based workflows. CPMs will drop, and retargeting, […]
As an industry, we’ve known for a while that the time is up for the third-party cookie. As the identifier continues to be dropped across the ecosystem, we have finally reached an inevitable crunch point. Consumer trust has been lost and consequently, regulators have stepped in and browsers like Safari, Firefox – and soon Chrome […]
Without third-party cookies, targeting, frequency capping and attribution as we know it all die. Burying our heads in the sand and saying ‘everything’s fine’ isn’t going to help anyone. In a move that surprised few, Google announced at the start of the year that Chrome would be following in the footsteps of Safari and Firefox […]
Measuring cross-channel performance is difficult. In fact, according to a recent eMarketer study, 34% of marketers surveyed still rely on individual channel analysis and channel-specific metrics to measure the success of their marketing campaigns. Hardly surprising, once you add to the complex digital measurement landscape all the different media platforms and sales channels such as […]
Why data collaboration matters more than ever At LiveRamp, we’re always looking ahead to the future, so you’re always out in front. We make it a priority to stay on the forefront of rapidly evolving global privacy regulations, and we believe that first-party data—the data your customers explicitly share with you and give you permission […]
We are excited to announce that Pinterest and LiveRamp have extended the partnership to offer any CPG advertiser the ability to measure the impact of their ads, from keyword search, ad exposure and engagement on Pinterest, to instore purchase and incremental sales lift through retailers in the UK and France. One of the ongoing challenges […]
One of the most powerful marketing tools of the past 25 years is the concept of the customer journey. It allowed us to step away from the over-simplifications of the marketing funnel, and instead think about what happens – and what should happen – every time a customer encounters a brand, in whatever medium, channel […]
Pseudonymisation is a data processing technique that preserves consumer privacy by obscuring personally identifiable information. While anonymising processes do this by removing the relevant attribute values (or identifiers) from fields such as name, address, or phone number, pseudonymisation replaces the relevant attribute value with stand-in or alias values, or pseudonyms. Why would someone use pseudonymisation? […]
