‘In Conversations With…’ is a LiveRamp series where we bring together leading voices in the industry and ask them to share their thoughts on identity, data transparency, addressability, and why they love working in this constantly evolving realm of marketing, advertising, media, and tech. In the latest edition of ‘In Conversations With…’, Christopher Blok, Enterprise […]
In recent years, the successful activation of offline, first-party data has become table stakes for smart marketers looking to deliver customer-centric experiences. And with cookie deprecation underway, starting with Google Chrome’s 1% depreciation of third-party cookies, first-party data has never been more critical in maintaining addressability and preparing your marketing initiatives for the future. Because of […]
