The unprecedented times we’re currently facing have ushered in many unexpected changes. While some of those changes—like shelter-in-place mandates—have forced us to adjust to a new normal lifestyle, other changes have accelerated the transformation of our industry. One opportunity we’ve had here at LiveRamp is the ability to share and bring our signature RampUp conferences […]
The marketing ecosystem has evolved over this year especially with tighter global and local regulations such as GDPR, and the recent Australian Competition and Consumer Commission’s Digital Platforms Inquiry launching recommendations to reduce the market power of Internet giants. Amidst these changes, what remains unchanged is how marketers continue to create better customer experiences and […]
When something breaks down or fails, our natural response is to replace it with something else that does the same job. If your dishwasher packed up, you’d buy a new one; you wouldn’t look for one machine that washed dishes and another that dried them. But that’s what needs to happen with the third-party cookie. […]
On Feb. 16, 2022, Google announced a multi-year initiative to expand its Privacy Sandbox to Android, with the goal of introducing new, more private advertising solutions. Specifically, these solutions will operate without unauthenticated cross-app identifiers, including the Android Advertising ID (AAID), and will limit sharing of user data with third parties. They’re also exploring technologies […]
Last week, Google announced a new date for the deprecation of third-party cookies: 2023. Specifically, the phase out will take place over a three-month period from mid-2023 to later that year. Google also announced that they’ll combat fingerprinting more aggressively with changes to Chrome and make Privacy Sandbox technologies available to the industry in late 2022. Google’s news […]
As new marketing technologies continue to emerge, targeting and expanding customer reach is becoming increasingly complex. With a customer’s journey spanning across a number of platforms and touchpoints and generating a wealth of data, it can be difficult to extract meaningful insights and align this to a strategic focus. It is crucial to be smart […]
A solid A/B testing program can help you to calculate true ROI and drive significant business impact. But, are you doing it right? A/B testing is a marketing experiment that involves splitting your audience to test variations of your campaign to determine which variation drives better results. Essentially, you target half of your audience with […]
RampID was created many years ago as a way to leverage identity to deliver more for advertisers—more accurate targeting online, more durability in the face of changing signals, and more commitment to individual privacy. Its role was to give digital marketers a new way to improve traditional campaign effectiveness, and it put LiveRamp at the […]
Yesterday, Google provided further guidance on their vision for the cookieless future, announcing that they would be focusing their buy-side technology on Federated Learning of Cohorts (FLoC) and not leveraging other identifiers for their programmatic buy-side platform. Google highlighted the importance of first-party data and developing strong, direct consumer relationships – a truth LiveRamp has […]
Last week, at its annual Worldwide Developer Conference (WWDC), Apple made several privacy-related announcements that will have an impact on how marketers connect with their customers and how publishers monetise inventory. Here’s a quick recap on two key updates, and what you can do to take action today: What Apple announced IP address blocking with […]
