RampUp 2022 brought together the best marketing and technology specialists face-to-face after a 3-year absence due to COVID. The event took place at hotel Salomon de Rothschild, in Paris. In order to unite and collaborate to move forward together, the day was interspersed with conferences and workshops. Forrester at RampUp 2022 Enza Iannopollo, principal analyst […]
The best marketers don’t just settle for their own view of the world, they aim for a view of the world as it really is. That’s why third-party data is so important for B2B marketing. But like any new tool or tactic, if you want to get real value from third-party data, you need to ask […]
‘In Conversations With…’ is a LiveRamp series where we bring together leading voices in the industry and ask them to share their thoughts on the constantly evolving realm of marketing, advertising, media, and tech. In this edition of ‘In Conversations With…’ Louise Exton, Director, Addressability ANZ at LiveRamp, speaks with Mitch Greenway, Director ANZ at […]
‘In Conversations With…’ is a LiveRamp series where we bring together leading voices in the industry and ask them to share their thoughts on the constantly evolving realm of marketing, advertising, media, and tech. In this edition of ‘In Conversations With…’, LiveRamp’s recently appointed Vice President, Enterprise Sales ANZ, Deb O’Sullivan, speaks with David Benjafield, […]
Welcome to In Conversations With…, a new LiveRamp series where we bring together leading voices in the industry and ask them to share their thoughts on identity, data transparency, addressability, and why they love working in this constantly evolving realm of marketing, advertising, media, and tech. In the first of the series, Alan Jenner, Tech […]
For several years now, the world has operated in an increasingly global marketplace. As a result, many industries have become more interdependent and hyper competitive, including retail, CPG, travel, and hospitality, among others. One thing marketers can agree on is that to remain competitive in our ever-shifting technology landscape, the need for data collaboration has never been more […]
The next two years are going to be incredibly exciting for the adtech industry, with the ecosystem having an enormous opportunity to build a new infrastructure and to transition away from the third-party cookies to something much better. Nine’s Director of Advertising and Data Products, Ben Campbell, and Sydney Head of Digital at UM Australia, […]
