As part of LiveRamp’s continued dedication to building a global, trusted ecosystem, throughout 2021, we will be expanding our presence throughout Europe and Asia-Pacific and entering the Latin American market. We are doubling down on our commitment to extend our global Authenticated Identity Infrastructure, which is live and scaling in all of our current markets. […]
Leading health and fitness technology brand Fitbit wanted to be prepared for advertising without third-party cookies. Its media agency developed a media campaign leveraging LiveRamp Authenticated Identity Infrastructure to reach target audiences instead of using cookies. When activating the campaign, Fitbit wanted assurance that it would still be able to reach its high-value audience while […]
By now, we all know that quality data is the future of business, and of marketing in particular. It’s how brands understand who their customers are, and how they get the right messages in front of the right consumers at the right point on their path to purchase. In 2023, leveraging data is table stakes […]
Media buyers can now take control of their data destiny with access to more granular data and insights via data collaboration and modern data clean room software. Media buyers are increasingly in a bind — with increased pressure to influence sales in spite of data regulations cutting into their use of cookies to track ad […]
LiveRamp joined global advertising leaders at Cannes Lions to share which advertising strategies and best practices are driving businesses forward. Is anywhere more inspiring to plan and envision the future of advertising than Cannes Lions? Energy, innovation (and the delightful French Riviera sunshine) radiated from the banks of the Croisette last week, creating the perfect […]
LiveRamp’s Authenticated Traffic Solution can now be connected with Snap’s Conversions API (CAPI), helping marketers measure and improve campaign performance while increasing return on advertising investment. This new integration of LiveRamp’s Authenticated Traffic Solution and CAPI enables marketers to optimise Snapchat campaign performance without the need for third-party signals while protecting consumer data. Marketers working […]
RampUp 2022 brought together the best marketing and technology specialists face-to-face after a 3-year absence due to COVID. The event took place at hotel Salomon de Rothschild, in Paris. In order to unite and collaborate to move forward together, the day was interspersed with conferences and workshops. Forrester at RampUp 2022 Enza Iannopollo, principal analyst […]
Pseudonymisation is a data processing technique that preserves consumer privacy by obscuring personally identifiable information. While anonymising processes do this by removing the relevant attribute values (or identifiers) from fields such as name, address, or phone number, pseudonymisation replaces the relevant attribute value with stand-in or alias values, or pseudonyms. Why would someone use pseudonymisation? […]
In the realm of entertainment, TikTok reigns supreme, captivating users of all ages with its engaging content and vast user base. With explosive growth and an audience spanning the globe, TikTok has emerged as the newest entertainment platform, delivering captivating content to over a billion active users worldwide. Its short-form videos and algorithm-driven recommendations have […]
The next two years are going to be incredibly exciting for the adtech industry, with the ecosystem having an enormous opportunity to build a new infrastructure and to transition away from the third-party cookies to something much better. Index Exchange’s Regional Managing Director APAC, Adele Wieser and Krish Raja, Director of Product and Platform Strategy […]
