The next two years are going to be incredibly exciting for the adtech industry, with the ecosystem having an enormous opportunity to build a new infrastructure and to transition away from the third-party cookies to something much better. Index Exchange’s Regional Managing Director APAC, Adele Wieser and Krish Raja, Director of Product and Platform Strategy […]
The next two years are going to be incredibly exciting for the adtech industry, with the ecosystem having an enormous opportunity to build a new infrastructure and to transition away from the third-party cookies to something much better. Nine’s Director of Advertising and Data Products, Ben Campbell, and Sydney Head of Digital at UM Australia, […]
With third-party cookies deprecating on Chrome representing the last remaining third-party signal to fall – and an expiration date looming on the horizon – it’s critical for anyone without a plan in place to begin implementing sustainable solutions. We as an industry started this journey years ago, and we at LiveRamp continue to help our […]
It’s safe to say it’s been a rocky year. With the broadcast year kicked off, we are hitting crunch time as the holidays and End of Year creep up on us. We all know Q4 isn’t just about making it to year-end – but it’s also about getting in front of the latest trends, and […]
We recently interviewed Ben Moreau, director for strategy and innovation at Experian Asia Pacific to discuss the power of data-driven marketing and how it drives the effectiveness of a marketing campaign. Experian is a LiveRamp partner, its data is available through the IdentityLink™ Data Marketplace feature. 1. Why do you think data-driven marketing is important? […]
Every click and purchase, every like and share — in today’s vast digital world, each of these customer actions holds untapped value for your business. But harnessing this deluge of data isn’t always a straightforward process. Businesses often stall or fail in the process of collecting, interpreting, analysing, and arriving at valuable insights from consumer […]
Six years ago, we had a transformative meeting with Carrefour, a leading global retailer. Carrefour leadership spanning marketing, data, technology, and analytics came to us with an intriguing idea that wouldn’t just improve their marketing and market position, it would vault them into next-generation retailer status. To Carrefour, it wasn’t enough to understand their own […]
When implementing Facebook campaigns, marketers are often limited in their targeting choices by Facebook’s native targeting. This includes age, interests, relationship status and location. However, first-party data is often not enough to build a fully realised understanding of who your consumers are. Third-party data, being data collected outside the platform, can enrich a campaign and […]
