Yesterday, Google provided further guidance on their vision for the cookieless future, announcing that they would be focusing their buy-side technology on Federated Learning of Cohorts (FLoC) and not leveraging other identifiers for their programmatic buy-side platform. Google highlighted the importance of first-party data and developing strong, direct consumer relationships – a truth LiveRamp has […]
‘In Conversations With…’ is a LiveRamp series where we bring together leading voices in the industry and ask them to share their thoughts on identity, data transparency, addressability, and why they love working in this constantly evolving realm of marketing, advertising, media, and tech. In the latest edition of ‘In Conversations With…’, Christopher Blok, Enterprise […]
Brands in the digital age face a paradox when it comes to customer data. On the one hand, they are inundated with an ever-expanding deluge of possible data points across every interaction, transaction, and touchpoint. At the same time, regulatory bodies are increasing scrutiny and restrictions over how that data is collected, combined, and used. […]
We’re now closer than ever to the end of the third-party cookie, and in March we expect to see AppTrackingTransparency (ATT) rollout as well, changing the way mobile in-app inventory is made addressable. As a marketer or a publisher, you’ve likely been inundated with solutions for a post-cookie world and the fact is, you need […]
With Google having announced plans to phase out support for third-party cookies in Chrome within the next two years, there is a conversation in the market around how marketers and the adtech industry can find ways to identify and connect with customers. LiveRamp recently hosted an industry panel session, in collaboration with Which-50 to discuss […]
Last week, at its annual Worldwide Developer Conference (WWDC), Apple made several privacy-related announcements that will have an impact on how marketers connect with their customers and how publishers monetise inventory. Here’s a quick recap on two key updates, and what you can do to take action today: What Apple announced IP address blocking with […]
