When Apple unveiled the AppTrackingTransparency Framework (ATTF) at WWDC in June 2020, predictions of identifier for advertisers (IDFAs) opt-out rates emerged. Whether in similarity to limit ad tracking (~30%) or the 70% who have opted out of location tracking, marketers and publishers understand the implications. Just like the deprecation of third-party cookies, a reduction in […]
Privacy and identity are intrinsically related; there isn’t one without the other. Privacy enables individuals to draw boundaries across their public and private identities and take control of how they present themselves in different scenarios. For example, Tim Geenen, GM of Privacy & Consumer Experiences at LiveRamp, is very different from Tim Geenen, house DJ […]
Third-party cookies have long been used to track users across the internet, allowing businesses to collect data on users’ browsing habits and use that data to target advertising. However, as privacy concerns have grown in recent years, Safari and Firefox have phased out support for third-party cookies. Chrome is due to follow and end third […]
Digital media continues to redefine the landscape for marketers, brands and consumers alike. As these technologies continue to grow in complexity, collecting information that’s more personal and unique than ever. It has presented marketers with a wealth of opportunities to be more targeted. User data today no longer refers to a group of key audience, […]
In recent years, the successful activation of offline, first-party data has become table stakes for smart marketers looking to deliver customer-centric experiences. And with cookie deprecation underway, starting with Google Chrome’s 1% depreciation of third-party cookies, first-party data has never been more critical in maintaining addressability and preparing your marketing initiatives for the future. Because of […]
The Australian retail industry experienced some of the biggest disruption last year and the retail scene is only going to transform even further. With more global e-commerce players such as Amazon Prime launching in Australia mid-last year and the rise of sales events such as Prime Day, Afterpay Day and Click Frenzy, the retail landscape […]
There’s a lot of talk about solving for identity while maintaining an individual’s privacy: how it will or should work, and whether or not these solutions meet the ethical bar and put individuals first. It’s time to go beyond the smoke and mirrors, and have a frank conversation about the complex nature of identity. Let’s […]
As an industry, we’ve known for a while that the time is up for the third-party cookie. As the identifier continues to be dropped across the ecosystem, we have finally reached an inevitable crunch point. Consumer trust has been lost and consequently, regulators have stepped in and browsers like Safari, Firefox – and soon Chrome […]
With the launch of LiveRamp B2B, marketers now have access to a central hub to facilitate all of their data-driven B2B marketing needs. This hub offers solutions for targeting, measurement, analytics and personalisation, providing marketers with the tools required to maximise the impact of their campaigns. According to a recent article by Marketing Magazine analysing […]
It’s safe to say it’s been a rocky year. With the broadcast year kicked off, we are hitting crunch time as the holidays and End of Year creep up on us. We all know Q4 isn’t just about making it to year-end – but it’s also about getting in front of the latest trends, and […]
