Google’s announcement made a lot of noise the other week, and with a week’s perspective, we can start to distill the real effect of the announcement vs. the noise. We’ve had a chance to hold many conversations with publishers, partners, marketers, and Google. There are five significant clarifications that are helpful: 1. Chrome is not […]
It’s been just over seven months since WWDC 2020, when Apple first announced it would be making significant changes to security measures across its operating system. To put it simply, once these changes take effect, app developers will be required to ask users for permission to track and share their Identifier for Advertisers (IDFA) – […]
‘In Conversations With…’ is a LiveRamp series where we bring together leading voices in the industry and ask them to share their thoughts on identity, data transparency, addressability, and why they love working in this constantly evolving realm of marketing, advertising, media, and tech. In the newest edition of ‘In Conversations With…’, Christopher Blok, Enterprise […]
Privacy and identity are intrinsically related; there isn’t one without the other. Privacy enables individuals to draw boundaries across their public and private identities and take control of how they present themselves in different scenarios. For example, Tim Geenen, GM of Privacy & Consumer Experiences at LiveRamp, is very different from Tim Geenen, house DJ […]
You would have probably noticed that Facebook has been making some changes. It has updated its policies around how you’re able to use your first- and third-party data in its environment. These changes might have you feeling nervous and wonder, how will this impact my work? How can I make sure my data qualifies? Facebook is a […]
Retail media may have dominated the marketing agenda for the last couple of years, but it’s only one specific part of the retail data story. What’s been overlooked are the slightly less sexy, but far more accessible ways retailers are able to leverage data right now. Brands don’t necessarily need masses of data or a […]
What is a Data Clean Room? In scientific research or manufacturing, a clean room is a strictly controlled environment that reduces the level of contaminants which can put sensitive work at risk. A data clean room is very similar, and the use of these digital spaces is now growing in popularity owing to the loss […]
Establishes the industry’s only interoperable platform for data collaboration across all clouds and walled gardens For the first time, companies will have one, simple platform to measure campaigns across all programmatic and media channels as well as walled gardens, including Amazon, Google, and Facebook, and connect data seamlessly across clouds, warehouses, and clean rooms, including […]
The average person today owns multiple connected devices. Smartphones, tablets, laptops, desktops, smart TVs, video game consoles, streaming sticks—consumers may use any combination of these and other devices every day. This fragmented, device-based customer data footprint creates a tremendous challenge for marketers seeking to deliver personalised experiences across channels. But it’s certainly not insurmountable. LiveRamp identity […]
Brands know interactions that feel personal and relevant to customers are key to driving conversions in our oversaturated digital environment. However, with Google’s Chrome browser set to deprecate third-party cookies in the near future, brands face significant challenges in maintaining effective reach, targeting, and measurement in their marketing efforts. With Google’s deadline now pushed to the end of […]
