Build Accurate Audience Segments

Quickly build accurate, deduplicated audience segments and activate across LiveRamp’s 500+ partner destinations easily and securely.

Reach the Consumers You Actually Want

Effective marketing relies on a definitive single view of the consumer, which is difficult to achieve alone. Safe Haven leverages your partnership network to enrich audiences beyond your own business’s understanding, enabling you to reach new consumers, deepen existing relationships, and increase success across metrics, from awareness to conversion.

Richer Experiences through Better Insights

Increase customer acquisition

Knowing more about your best customers and their attributes will enable you to discover and reach more net-new lookalike audiences. Reaching new customers who are likely to be interested in your business increases your media efficiency while also delivering a better experience.

Create sophisticated tests

Boost loyalty

The more you know about your customers, the better you’ll be able to serve them. Connect disparate data sets to surface products they’ll love or test new offers, driving a virtuous cycle for continually meeting your customers’ needs.

Sharpen media strategies with predictive analytics

Increase customer lifetime value

Consumers shop around—all the more reason to reward them when it matters most. Safe Haven helps you create models for offering customers enticing content and promotions at relevant stages across the life cycle.

Safe Haven Overview

LiveRamp Safe Haven

Controlled Activation

Controlled Activation

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