The unprecedented times we’re currently facing have ushered in many unexpected changes. While some of those changes—like shelter-in-place mandates—have forced us to adjust to a new normal lifestyle, other changes have accelerated the transformation of our industry. One opportunity we’ve had here at LiveRamp is the ability to share and bring our signature RampUp conferences […]
Over time, we’ve noticed some of the same questions about authenticated identity returning to the forefront of customer inquiries. As such, we thought it best to share a quick myth-busting guide to address some of the recurring questions we get. MYTH: The open web doesn’t need authenticated identity The web is an enormous source of […]
‘In Conversations With…’ is a LiveRamp series where we bring together leading voices in the industry and ask them to share their thoughts on identity, data transparency, addressability, and why they love working in this constantly evolving realm of marketing, advertising, media, and tech. In the newest edition of ‘In Conversations With…’, Christopher Blok, Enterprise […]
The new search to uncover audience insights Marketers have long relied on first- and third-party data to support their marketing activities – and with good reason. First-party data is rich, reliable and precise – gathered directly from loyal customers through sources like loyalty programmes, newsletter signups, purchase history and more. Third-party data – user level data […]
What is a Data Clean Room? In scientific research or manufacturing, a clean room is a strictly controlled environment that reduces the level of contaminants which can put sensitive work at risk. A data clean room is very similar, and the use of these digital spaces is now growing in popularity owing to the loss […]
Marketing addressability tactics have a choice: adapt to an increasingly cookieless world or perish. As third-party cookies crumble, it’s fallen on marketers to leverage other data types (namely first- and second-party) through reliable and secure data sources. That’s why connected, collaborative and consented consumer data is at a premium. It’s why trust-based data partnerships are […]
Our strength is in our partnerships. Not only are we constantly adding new platforms, data providers, and publishers to our people-based marketing family, but we’re also deepening and evolving existing relationships to bring you new people-based solutions. That’s why we’re excited to bring you a roundup of some of our newest partners and new features of our […]
By Christopher Blok, Enterprise Sales, ANZ at LiveRamp Recently, there has been an increasing level of consumer confusion and distrust about how data is collected and used by publishers, marketers, and brands. This is because we, as a collective industry, have not been transparent enough. While third-party cookies have long been the backbone of the […]
