This year’s International Data Privacy Day is the first of the 2020s. In the last decade, this event has provided an excellent service, prompting many to update their privacy settings, change their passwords, or back up their security software. Today, Data Privacy Day is not only a good reminder for individuals and businesses to review their privacy […]
A solid A/B testing program can help you to calculate true ROI and drive significant business impact. But, are you doing it right? A/B testing is a marketing experiment that involves splitting your audience to test variations of your campaign to determine which variation drives better results. Essentially, you target half of your audience with […]
You would have probably noticed that Facebook has been making some changes. It has updated its policies around how you’re able to use your first- and third-party data in its environment. These changes might have you feeling nervous and wonder, how will this impact my work? How can I make sure my data qualifies? Facebook is a […]
Pseudonymisation is a data processing technique that preserves consumer privacy by obscuring personally identifiable information. While anonymising processes do this by removing the relevant attribute values (or identifiers) from fields such as name, address, or phone number, pseudonymisation replaces the relevant attribute value with stand-in or alias values, or pseudonyms. Why would someone use pseudonymisation? […]
If you’re in the advertising industry, you’ve heard about the rise of retail media networks. Retailers are expanding their sphere of influence, diversifying revenue streams, and transforming the ability to reach new and valuable audiences. According to a recent eMarketer report, after almost 50% growth in e-commerce channel ad spending during 2020, advertisers increased those allocations by […]
The cornerstones of LiveRamp’s products are accuracy, efficiency, and speed, which requires our solutions to be capable of scaling massive quantities of data. Our customers rely on real-time data analysis to measure the reach of advertising campaigns, and this often involves calculating the cardinality of datasets with tens of millions of users or stacking intersections […]
What Is Interoperability? Interoperability states that in order to be useful, software and systems need to work together to have compatible formats—different systems, devices, applications, and/or products should have the ability to connect and communicate in a coordinated way. If “interoperability” sounds like tech jargon, it’s because it is. The term was coined as a […]
Everyone’s talking about people-based marketing these days. On the surface, it does seem like quite a simple and rather obvious concept to grasp – it’s all about people, and how we can harness data to deliberately reach the right audiences. However, this simple concept may not be so simple in practice. The unfortunate reality is […]
If you want to understand big data marketing, then consider ‘normal’ marketing to be jumbled mess without analytical data. Marketers need relevant information to develop the company’s marketing strategy. The tools they use are market research, target group analyses, statistics, consumer behaviour analyses or competitors’ results. The web has allowed access to an infinite amount […]
What is a Demand-Side Platform (DSP)? A demand-side platform (DSP) automates the buying of display, video, mobile, and search ads for you. Demand-side platforms use algorithms to group all the rates of various networks together on a single platform, and is the control centre that allows you to buy media that’s sold programmatically (which is […]
