Financial services marketers are facing a tidal wave of challenges. Not only are consumer expectations continually on the rise, but we are truly at a historic crossroads for the advertising ecosystem. As LiveRamp’s CEO Scott Howe recently shared, “We are on the verge of rebuilding the digital advertising ecosystem from one built around the third-party cookie […]
Establishes the industry’s only interoperable platform for data collaboration across all clouds and walled gardens For the first time, companies will have one, simple platform to measure campaigns across all programmatic and media channels as well as walled gardens, including Amazon, Google, and Facebook, and connect data seamlessly across clouds, warehouses, and clean rooms, including […]
Data is a double-edged sword. It is the key to unlocking innovation. It has also become one of the biggest obstacles to business transformation and customer experience excellence. This is due to the exponential growth of data where it is siloed, scattered and probably even copied everywhere else. This is data fragmentation taking place and […]
Globally, Acxiom® (Nasdaq: ACXM) is organized into two Business Units – Acxiom Marketing Solutions and LiveRamp. About a year ago, we embarked on a new business strategy here in Australia and decided to focus the Acxiom business purely on LiveRamp products and services, in order to best serve our clients’ needs. Today, we are delighted […]
New marketing channels and technologies pop up all the time, with growing volumes of information and data coming at us from all directions. Being a modern marketer today means having to handle, analyse and act on information from dozens of disparate sources, systems and channel. However, up until now one crucial piece has been largely […]
The cornerstones of LiveRamp’s products are accuracy, efficiency, and speed, which requires our solutions to be capable of scaling massive quantities of data. Our customers rely on real-time data analysis to measure the reach of advertising campaigns, and this often involves calculating the cardinality of datasets with tens of millions of users or stacking intersections […]
In recent years, the successful activation of offline, first-party data has become table stakes for smart marketers looking to deliver customer-centric experiences. And with cookie deprecation underway, starting with Google Chrome’s 1% depreciation of third-party cookies, first-party data has never been more critical in maintaining addressability and preparing your marketing initiatives for the future. Because of […]
