The new search to uncover audience insights Marketers have long relied on first- and third-party data to support their marketing activities – and with good reason. First-party data is rich, reliable and precise – gathered directly from loyal customers through sources like loyalty programmes, newsletter signups, purchase history and more. Third-party data – user level data […]
Measuring cross-channel performance is difficult. In fact, according to a recent eMarketer study, 34% of marketers surveyed still rely on individual channel analysis and channel-specific metrics to measure the success of their marketing campaigns. Hardly surprising, once you add to the complex digital measurement landscape all the different media platforms and sales channels such as […]
DMP stands for “Data Management Platform.” That pretty much says it all: it is a platform that manages data. But you’re probably still wondering how exactly this type of platform can help you. According to Digiday, “In simple terms, a DMP is a data warehouse, a piece of software that sucks up, sorts, and houses information […]
Six years ago, we had a transformative meeting with Carrefour, a leading global retailer. Carrefour leadership spanning marketing, data, technology, and analytics came to us with an intriguing idea that wouldn’t just improve their marketing and market position, it would vault them into next-generation retailer status. To Carrefour, it wasn’t enough to understand their own […]
Inventory addressability is critical to how publishers demonstrate their value to marketers and protect their revenue streams. Yet, against a backdrop of changing technologies and growing restrictions, how publishers are able to collect that data is changing. While marketers and advertisers look to maintain data-driven activations with publishers, privacy laws, such as the EU’s General […]
By Christopher Blok, Enterprise Sales, ANZ at LiveRamp Recently, there has been an increasing level of consumer confusion and distrust about how data is collected and used by publishers, marketers, and brands. This is because we, as a collective industry, have not been transparent enough. While third-party cookies have long been the backbone of the […]
Due to evolving consumer privacy regulations like GDPR and California Consumer Privacy Act (CCPA), companies need to navigate more complexity around compliance than ever before. That’s why today I am proud to formally announce LiveRamp’s acquisition of Faktor, a consent management platform (CMP) that enables us to expand our suite of privacy offerings, and reinforce […]
When implementing Facebook campaigns, marketers are often limited in their targeting choices by Facebook’s native targeting. This includes age, interests, relationship status and location. However, first-party data is often not enough to build a fully realised understanding of who your consumers are. Third-party data, being data collected outside the platform, can enrich a campaign and […]
Today, LiveRamp launches IdentityLink™ Data Marketplace in Asia Pacific. Australia and Japan are the first two markets to go live with the new feature, fuelling the company’s regional expansion strategy. The IdentityLink™ Data Marketplace is a newly-launched feature on the IdentityLink™ platform and is the gateway to any data you need with just one contract. It is […]
