What We Believe
A culture of accountability is essential to succeed in a data-driven world, made more complicated by increasingly advanced uses of data, and is the only path to driving business value long-term.
A culture of accountability is essential to succeed in a data-driven world, made more complicated by increasingly advanced uses of data, and is the only path to driving business value long-term.
Our world-class data ethics program ensures we operate in compliance with jurisdictional laws, co-regulation developed by industry self-regulatory groups, and our own rigorous standards for ethical practices.
Through the application of data ethics, we are committed to diligently working to detect and prevent uses which are neither just or fair, and ensure that permitted uses of data create value for all stakeholders.
Our data governance program assesses the impact of data use and interrogates and controls risk at each phase of innovation, production, delivery, and service. We also consider the potential complications of increasingly advanced uses of data to ensure future preparedness.
We provide easy opt-out choices, such as the DAA’s aboutads.info and our own opt-out channel.
Data is a powerful tool. We take a number of different measures to ensure data is harnessed ethically.
Read our 101 on how cookies are used and how we use them to help you improve identity in ethical, privacy-centric ways.