A media network’s most valuable asset is its first-party data. Through monetisation, your network’s data can be made accessible to brands in a privacy-centric way—leading to richer consumer insights for your partners and new revenue streams for you. Here’s how your media network can benefit from data monetisation. What is data monetisation? Data monetisation allows […]
As data continues to transform customer experiences around the world, there is a growing appetite for privacy-enabled data connectivity as brands look to better understand their audiences and deliver more engaging, personalised, and holistic experiences safely and securely. 10 ViacomCBS is a leader in the Australian market when it comes to innovating around consumer […]
We hear this question often: “How can I make the most of my data and keep it safe?” To answer it, customers have to consider the type of data, how it was collected, where it is stored, what was communicated to consumers, and what data can leave your enterprise. These are difficult areas to navigate […]
‘In Conversations With…’ is a LiveRamp series where we bring together leading voices in the industry and ask them to share their thoughts on the constantly evolving realm of marketing, advertising, media, and tech. In this edition of ‘In Conversations With…’, LiveRamp’s recently appointed Vice President, Enterprise Sales ANZ, Deb O’Sullivan, speaks with David Benjafield, […]
Welcome to In Conversations With…, a new LiveRamp series where we bring together leading voices in the industry and ask them to share their thoughts on identity, data transparency, addressability, and why they love working in this constantly evolving realm of marketing, advertising, media, and tech. In the first of the series, Alan Jenner, Tech […]
It’s been just over seven months since WWDC 2020, when Apple first announced it would be making significant changes to security measures across its operating system. To put it simply, once these changes take effect, app developers will be required to ask users for permission to track and share their Identifier for Advertisers (IDFA) – […]
‘In Conversations With…’ is a LiveRamp series where we bring together leading voices in the industry and ask them to share their thoughts on identity, data transparency, addressability, and why they love working in this constantly evolving realm of marketing, advertising, media, and tech. In the newest edition of ‘In Conversations With…’, Christopher Blok, Enterprise […]
As we enter the heart of upfront season, TV’s constant change continues unabated. Just within the last few months, we have seen the emergence of new platforms (with no “fasting” for FASTs) for the industry to take into consideration, as well as more updates in the cross-screen measurement conversation. In order to take advantage of […]
We are excited to announce that Pinterest and LiveRamp have extended the partnership to offer any CPG advertiser the ability to measure the impact of their ads, from keyword search, ad exposure and engagement on Pinterest, to instore purchase and incremental sales lift through retailers in the UK and France. One of the ongoing challenges […]
What is a Data Clean Room? In scientific research or manufacturing, a clean room is a strictly controlled environment that reduces the level of contaminants which can put sensitive work at risk. A data clean room is very similar, and the use of these digital spaces is now growing in popularity owing to the loss […]
