Online readership has skyrocketed during the COVID-19 pandemic, and alongside conflicting and ever-changing guidance for its audience, publishers are also faced with the challenge of how to better monetise this increase in traffic. When the obstacle of Apple’s changes to its IDFA permissions, which mean publishers must obtain permission to track users using the IDFA, […]
This week Apple will hold its annual WWDC, and the advertising ecosystem will once again hold its collective breath to find out if the rumours are true. We’ve seen progressive updates to Intelligent Tracking Prevention (ITP), which has completely shut out third-party cookies on Safari. Now there’s chatter that Apple may announce restrictions or removal […]
Marketers across the globe are increasingly asking how they can gain a competitive advantage. The rise of digital technologies has levelled the playing field. Every brand – small or large – has access to the same tools. It means it’s harder than ever to stand out. The answer lies in harnessing the power of second-party […]
As new marketing technologies continue to emerge, targeting and expanding customer reach is becoming increasingly complex. With a customer’s journey spanning across a number of platforms and touchpoints and generating a wealth of data, it can be difficult to extract meaningful insights and align this to a strategic focus. It is crucial to be smart […]
It’s no surprise that the holidays are a challenging time to earn the attention of consumers. What may not be as obvious is that you can use data to help you cut through the clutter and win shoppers’ all-important holiday dollars. Even though Black Friday is just around the corner, it’s never too late to […]
Globally, Acxiom® (Nasdaq: ACXM) is organized into two Business Units – Acxiom Marketing Solutions and LiveRamp. About a year ago, we embarked on a new business strategy here in Australia and decided to focus the Acxiom business purely on LiveRamp products and services, in order to best serve our clients’ needs. Today, we are delighted […]
LiveRamp has introduced a new module for privacy-centric, multiparty collaboration to unlock cross-screen measurement and more on its data collaboration platform. The new solution allows for an unprecedented balance of control for publishers and data providers, flexibility for brands and retailers, and simplified compliance for all, allowing users to navigate data requirements across partners while […]
Through LiveRamp’s corporate venture capital fund, LiveRamp Ventures, we get to work with some of the most cutting-edge companies at the forefront of customer data infrastructure and applications. We’re excited to collaborate with the next generation of these companies, and believe that they will drive tremendous value not just for our clients, but for the […]
One of the most powerful marketing tools of the past 25 years is the concept of the customer journey. It allowed us to step away from the over-simplifications of the marketing funnel, and instead think about what happens – and what should happen – every time a customer encounters a brand, in whatever medium, channel […]
With third-party cookies deprecating on Chrome representing the last remaining third-party signal to fall – and an expiration date looming on the horizon – it’s critical for anyone without a plan in place to begin implementing sustainable solutions. We as an industry started this journey years ago, and we at LiveRamp continue to help our […]
