Retail media continues to grow rapidly, with GroupM forecasting that it will grow 9.9% in 2023, and surpass television’s share of advertising by 2028. With many retailers enabling their owned-and-operated inventory, open web publishers must be creative to capture their share of growth driven by retail media networks. Retail media should be an enormous opportunity […]
The history of Personally Identifiable Information (PII) Since the dawn of the mail-order catalogue, personally identifiable information, otherwise known as PII-based data, was considered the bedrock of data-driven marketing. It included information that could be used to identify an individual, usually provided by the user themselves, such as name, email address, and phone number. PII-based […]
IdentityLink™ Connects Offline and Digital Channels, Expanding People-based Marketing Techniques throughout the Digital Ecosystem SYDNEY, May 22, 2018 – Empowering Australian marketers with the ability to scale true people-based marketing, LiveRamp®, an Acxiom® company (NASDAQ: ACXM) and leading provider of omnichannel identity resolution, today announced the expansion of IdentityLink™, its identity resolution service, to Australia. […]
Today’s marketers are in a bit of a pickle. On one hand, they need to be everywhere their customers are and readily adopt new channels. On the other hand, they need to bring all of their data and touchpoints together to understand their customer journey and create better experiences. Bridging these two challenges isn’t easy, […]
What Is Interoperability? Interoperability states that in order to be useful, software and systems need to work together to have compatible formats—different systems, devices, applications, and/or products should have the ability to connect and communicate in a coordinated way. If “interoperability” sounds like tech jargon, it’s because it is. The term was coined as a […]
The writing is on the wall for marketing strategies that rely on third-party cookies, which until now, have served as the default infrastructure for enabling digital advertising across the web and other channels. As consumers become increasingly privacy conscious, data privacy laws are becoming more comprehensive. Safari, Firefox, and Microsoft Edge have already sunsetted third-party […]
Personalised customer experiences have come to define how brands are perceived, and understanding customer data has never been more important. A challenge for many brands is having access to this consumer data to drive these personalised experiences. The everyday consumer produces data at an exponential rate that spans a multitude of digital touchpoints leading to […]
Today, LiveRamp launches IdentityLink™ Data Marketplace in Asia Pacific. Australia and Japan are the first two markets to go live with the new feature, fuelling the company’s regional expansion strategy. The IdentityLink™ Data Marketplace is a newly-launched feature on the IdentityLink™ platform and is the gateway to any data you need with just one contract. It is […]
Fundamental changes are coming to the way publishers collect user data. But that’s not a bad thing – it opens up a golden opportunity for a more balanced first-party value exchange. Between Chrome ending support for third-party cookies and never-ending privacy legislation, the clock is ticking on current cookie-based workflows. CPMs will drop, and retargeting, […]
Over time, we’ve noticed some of the same questions about authenticated identity returning to the forefront of customer inquiries. As such, we thought it best to share a quick myth-busting guide to address some of the recurring questions we get. MYTH: The open web doesn’t need authenticated identity The web is an enormous source of […]
