Advertising should be built on trusted relationships, and we are more interdependent than ever to make that happen. The present and future of digital advertising needs to be based on building stronger relationships between brands, publishers and individuals. The transformation of the advertising industry cannot happen without the cooperation of everyone. As the advertising industry […]
In order to remain relevant and ensure the messages they’re communicating are reaching the right people, brands today need to adapt to the changing ways customers consume content by embracing different marketing tactics. Take the automotive advertising industry, for example. For years, the way to reach existing and potential customers for parts and service promotion […]
