The writing is on the wall for marketing strategies that rely on third-party cookies, which until now, have served as the default infrastructure for enabling digital advertising across the web and other channels. As consumers become increasingly privacy conscious, data privacy laws are becoming more comprehensive. Safari, Firefox, and Microsoft Edge have already sunsetted third-party […]
With Google having announced plans to phase out support for third-party cookies in Chrome within the next two years, there is a conversation in the market around how marketers and the adtech industry can find ways to identify and connect with customers. LiveRamp recently hosted an industry panel session, in collaboration with Which-50 to discuss […]
IdentityLink™ Connects Offline and Digital Channels, Expanding People-based Marketing Techniques throughout the Digital Ecosystem SYDNEY, May 22, 2018 – Empowering Australian marketers with the ability to scale true people-based marketing, LiveRamp®, an Acxiom® company (NASDAQ: ACXM) and leading provider of omnichannel identity resolution, today announced the expansion of IdentityLink™, its identity resolution service, to Australia. […]
Inventory addressability is critical to how publishers demonstrate their value to marketers and protect their revenue streams. Yet, against a backdrop of changing technologies and growing restrictions, how publishers are able to collect that data is changing. While marketers and advertisers look to maintain data-driven activations with publishers, privacy laws, such as the EU’s General […]
It’s safe to say that eight months ago, no one could have predicted what 2020 had in store, both in terms of the macroeconomic climate and the digital advertising industry. Mere months into the year we were faced with a global pandemic and worsening recession. What’s more, the impending deprecation of third-party cookies and increasing […]
At this point, we’ve heard it a hundred times. “The third-party cookie is going away;” “The ‘cookiepocolypse’ is upon us;” “Digital marketing will never be the same.” While these statements are true to some degree and the industry as a whole has embraced the fact that change is coming, have we fundamentally understood why this […]
We recently interviewed Ben Moreau, director for strategy and innovation at Experian Asia Pacific to discuss the power of data-driven marketing and how it drives the effectiveness of a marketing campaign. Experian is a LiveRamp partner, its data is available through the IdentityLink™ Data Marketplace feature. 1. Why do you think data-driven marketing is important? […]
Today, we are proud to announce that we have grown independent and no longer an Acxiom Company. LiveRamp is now a fully independent, public SaaS company (NYSE: RAMP) ready to take our commitment to customers and partners to the next level. What does this mean for our customers and partners in Australia? LiveRamp will emerge […]
It’s safe to say it’s been a rocky year. With the broadcast year kicked off, we are hitting crunch time as the holidays and End of Year creep up on us. We all know Q4 isn’t just about making it to year-end – but it’s also about getting in front of the latest trends, and […]
A media network’s most valuable asset is its first-party data. Through monetisation, your network’s data can be made accessible to brands in a privacy-centric way—leading to richer consumer insights for your partners and new revenue streams for you. Here’s how your media network can benefit from data monetisation. What is data monetisation? Data monetisation allows […]
