One year ago, Google announced its plan to phase out support for third-party cookies in Chrome. A lot has happened since then, and the countdown clock continues to tick away rapidly towards January 2022. A number of identity solutions have emerged as a result of evolving privacy regulations and policy changes from browsers and device […]
You would have probably noticed that Facebook has been making some changes. It has updated its policies around how you’re able to use your first- and third-party data in its environment. These changes might have you feeling nervous and wonder, how will this impact my work? How can I make sure my data qualifies? Facebook is a […]
It’s finally here: today, the ecosystem takes the next step towards finally saying goodbye to the third-party cookie. Maybe you were always planning to make the jump to cookieless this year, or maybe 1% deprecation of third-party cookies in Google’s Chrome revealed some unexpected effects for your marketing stack. No matter what your situation is, […]
Last week, Google once again caused quite a stir in the advertising ecosystem. What they announced was nothing new—but a strong reminder that cookie deprecation is real, and with change coming, the time to take action is now. Let’s be very clear—the end of the third-party cookie is going to have a major effect on […]
Over a year ago, Google announced its plan to phase out support for third-party cookies in Chrome. Today, Google provided further guidance on their vision for the cookieless future, announcing that they would be focusing their buy-side technology on Federated Learning of Cohorts (FLoC) and not leveraging other identifiers for their programmatic buy-side platform. Google […]
On January 14, 2020, Google announced plans to phase out support for third-party cookies in Chrome within the next two years. This presents marketers and the adtech industry with the challenge of finding a new way to accurately identify and connect with customers on the open internet, as we move towards net neutrality. We see […]
Today, Google Chrome announced that instead of deprecating third-party cookies, they will enable users to make an informed choice around their browser preferences. This is a major development and welcome news for those still preparing for a cookieless future, but not one that changes where our ecosystem is headed: marketers want to personalise and measure […]
IdentityLink™ Data Marketplace is an open, secure and transparent marketplace which makes it easy to buy and sell data – all with a single contract SYDNEY, October 9, 2018 – LiveRamp (NYSE:RAMP) the identity platform that powers exceptional experiences, today announced the launch of its IdentityLink™ Data Marketplace in the Asia Pacific region. The neutral […]
Measuring cross-channel performance is difficult. In fact, according to a recent eMarketer study, 34% of marketers surveyed still rely on individual channel analysis and channel-specific metrics to measure the success of their marketing campaigns. Hardly surprising, once you add to the complex digital measurement landscape all the different media platforms and sales channels such as […]
The past year saw us bear witness to an array of major milestones and announcements in the adtech and martech industries, including the Australian Competition and Consumer Commission’s Digital Platforms Inquiry report, the commencement of Open Banking, and Facebook cutting off third-party data access to advertisers. The impact of these announcements percolated through the year […]
