Retail media continues to grow rapidly, with GroupM forecasting that it will grow 9.9% in 2023, and surpass televisionβs share of advertising by 2028. With many retailers enabling their owned-and-operated inventory, open web publishers must be creative to capture their share of growth driven by retail media networks. Retail media should be an enormous opportunity […]
By now, we all know that quality data is the future of business, and of marketing in particular. Itβs how brands understand who their customers are, and how they get the right messages in front of the right consumers at the right point on their path to purchase. In 2023, leveraging data is table stakes […]
The importance of interoperable identity in reaching key audiences for high-impact, revenue-generating convergent TV campaigns This blog is written in conjunction with Kailey Hoo, Vice President of Product Development at OpenAP. With connected TV (CTV) poised to grow by more than 14% in 2023, to a total share of nearly a quarter of all ad […]
Data collaboration may well be the key concept for marketers in 2023. As data protection laws proliferate and big techβs attitude to privacy changes with cookie depreciation well underway, marketers face an ever-evolving challenge in managing data, targeting audiences, activating media and measuring effectiveness. The industry has responded by offering brands a new solution to […]
What is a Data Clean Room? In scientific research or manufacturing, a clean room is a strictly controlled environment that reduces the level of contaminants which can put sensitive work at risk. A data clean room is very similar, and the use of these digital spaces is now growing in popularity owing to the loss […]
