In a world where consumers expect higher quality buying experiences, how can brands balance personalisation and privacy? While consumers look for seamless omnichannel experiences, they also desire control of their data. New privacy regulations rolling out in 2023 will protect consumers’ control of their data, and it’s important that brands internalise and get comfortable with […]
Inventory addressability is critical to how publishers demonstrate their value to marketers and protect their revenue streams. Yet, against a backdrop of changing technologies and growing restrictions, how publishers are able to collect that data is changing. While marketers and advertisers look to maintain data-driven activations with publishers, privacy laws, such as the EU’s General […]
A solid A/B testing program can help you to calculate true ROI and drive significant business impact. But, are you doing it right? A/B testing is a marketing experiment that involves splitting your audience to test variations of your campaign to determine which variation drives better results. Essentially, you target half of your audience with […]
Last week, Google announced a new date for the deprecation of third-party cookies: 2023. Specifically, the phase out will take place over a three-month period from mid-2023 to later that year. Google also announced that they’ll combat fingerprinting more aggressively with changes to Chrome and make Privacy Sandbox technologies available to the industry in late 2022. Google’s news […]
