How to use first- and third-party data on Facebook

You would have probably noticed that Facebook has been making some changes. It has updated its policies around how you’re able to use your first- and third-party data in its environment. These changes might have you feeling nervous and wonder, how will this impact my work? How can I make sure my data qualifies? Facebook is a […]

What is Pseudonymisation?

Pseudonymisation is a data processing technique that preserves consumer privacy by obscuring personally identifiable information. While anonymising processes do this by removing the relevant attribute values (or identifiers) from fields such as name, address, or phone number, pseudonymisation replaces the relevant attribute value with stand-in or alias values, or pseudonyms. Why would someone use pseudonymisation? […]