Leading health and fitness technology brand Fitbit wanted to be prepared for advertising without third-party cookies. Its media agency developed a media campaign leveraging LiveRamp Authenticated Identity Infrastructure to reach target audiences instead of using cookies. When activating the campaign, Fitbit wanted assurance that it would still be able to reach its high-value audience while […]
Over time, weβve noticed some of the same questions about authenticated identity returning to the forefront of customer inquiries. As such, we thought it best to share a quick myth-busting guide to address some of the recurring questions we get. MYTH: The open web doesnβt need authenticated identity The web is an enormous source of […]
Weβre just over halfway through 2020βan unprecedented year, to say the least. Companies have had to shift spending, rightsize expectations, and pivot their businesses in ways they could not have predicted. They have become even more reliant on data and analytics to guide major decisions, exposing intelligence gaps that require the right teams, data, and […]
Brands in the digital age face a paradox when it comes to customer data. On the one hand, they are inundated with an ever-expanding deluge of possible data points across every interaction, transaction, and touchpoint. At the same time, regulatory bodies are increasing scrutiny and restrictions over how that data is collected, combined, and used. […]
Marketers and publishers have embraced LiveRampβs Authenticated Traffic Solution (ATS) as the post-cookie solution of choice. To date, hundreds of publishers, brands, and platforms across the globe, including the U.S., UK, France, Italy, Spain, Germany, Australia, and Japan, have adopted ATS.Β Enabling hundreds of brand advertising campaigns already in the first quarter of 2021 alone, ATS […]
