Looking to calculate your return on ad spend? It takes a lot of work, doesn’t it? According to a 2024 Wakefield survey of 500 U.S. executives, measuring the impact of marketing activities requires 28 data sources on average, roughly split between internal and external partners. For a global CPG brand or retailer, it’s not hard to imagine […]
The history of Personally Identifiable Information (PII) Since the dawn of the mail-order catalogue, personally identifiable information, otherwise known as PII-based data, was considered the bedrock of data-driven marketing. It included information that could be used to identify an individual, usually provided by the user themselves, such as name, email address, and phone number. PII-based […]
We’re just over halfway through 2020—an unprecedented year, to say the least. Companies have had to shift spending, rightsize expectations, and pivot their businesses in ways they could not have predicted. They have become even more reliant on data and analytics to guide major decisions, exposing intelligence gaps that require the right teams, data, and […]
As data continues to transform customer experiences around the world, there is a growing appetite for privacy-enabled data connectivity as brands look to better understand their audiences and deliver more engaging, personalised, and holistic experiences safely and securely. 10 ViacomCBS is a leader in the Australian market when it comes to innovating around consumer […]
Retail media continues to grow rapidly, with GroupM forecasting that it will grow 9.9% in 2023, and surpass television’s share of advertising by 2028. With many retailers enabling their owned-and-operated inventory, open web publishers must be creative to capture their share of growth driven by retail media networks. Retail media should be an enormous opportunity […]
LiveRamp joined global advertising leaders at Cannes Lions to share which advertising strategies and best practices are driving businesses forward. Is anywhere more inspiring to plan and envision the future of advertising than Cannes Lions? Energy, innovation (and the delightful French Riviera sunshine) radiated from the banks of the Croisette last week, creating the perfect […]
Today’s marketers are in a bit of a pickle. On one hand, they need to be everywhere their customers are and readily adopt new channels. On the other hand, they need to bring all of their data and touchpoints together to understand their customer journey and create better experiences. Bridging these two challenges isn’t easy, […]
Last week, Google announced a new date for the deprecation of third-party cookies: 2023. Specifically, the phase out will take place over a three-month period from mid-2023 to later that year. Google also announced that they’ll combat fingerprinting more aggressively with changes to Chrome and make Privacy Sandbox technologies available to the industry in late 2022. Google’s news […]
As new marketing technologies continue to emerge, targeting and expanding customer reach is becoming increasingly complex. With a customer’s journey spanning across a number of platforms and touchpoints and generating a wealth of data, it can be difficult to extract meaningful insights and align this to a strategic focus. It is crucial to be smart […]
Globally, Acxiom® (Nasdaq: ACXM) is organized into two Business Units – Acxiom Marketing Solutions and LiveRamp. About a year ago, we embarked on a new business strategy here in Australia and decided to focus the Acxiom business purely on LiveRamp products and services, in order to best serve our clients’ needs. Today, we are delighted […]
