Digital media continues to redefine the landscape for marketers, brands and consumers alike. As these technologies continue to grow in complexity, collecting information that’s more personal and unique than ever. It has presented marketers with a wealth of opportunities to be more targeted. User data today no longer refers to a group of key audience, […]
In recent years, walled garden platforms have become dominant forces in digital advertising, boasting massive user bases and advanced targeting capabilities. However, these closed ecosystems also present challenges for marketers, from limited data transparency to higher ad costs. The ongoing deprecation of third-party cookies makes navigating walled gardens even more critical. In this article, we’ll explore walled […]
At LiveRamp, we have been powering and leading innovation in the martech ecosystem since the earliest days of digital. We have seen the ebb and flow of DMPs, DSPs, and SSPs, and we have helped our clients connect with their audience and measure media performance while adapting to the rise of walled gardens, mobile devices, […]
Our clients know that consumer data protection is a cornerstone for LiveRamp, and is truly foundational for our vision of a free and open internet. To create durable solutions for consumers, publishers and brands, we’re committed to understanding and anticipating the evolving regulatory landscape around these important data protections. As we close the chapter on […]
The Australian retail industry experienced some of the biggest disruption last year and the retail scene is only going to transform even further. With more global e-commerce players such as Amazon Prime launching in Australia mid-last year and the rise of sales events such as Prime Day, Afterpay Day and Click Frenzy, the retail landscape […]
Data onboarding is one of the most significant developments in marketing. Today, It is worth an estimated $250million and forecast to reach $1billion by 2020. The result of data onboarding is more relevant marketing for both the consumer and the brand in an omnichannel world. Digital marketers need to have a good sense of what […]
We hear this question often: “How can I make the most of my data and keep it safe?” To answer it, customers have to consider the type of data, how it was collected, where it is stored, what was communicated to consumers, and what data can leave your enterprise. These are difficult areas to navigate […]
Online readership has skyrocketed during the COVID-19 pandemic, and alongside conflicting and ever-changing guidance for its audience, publishers are also faced with the challenge of how to better monetise this increase in traffic. When the obstacle of Apple’s changes to its IDFA permissions, which mean publishers must obtain permission to track users using the IDFA, […]
This year’s International Data Privacy Day is the first of the 2020s. In the last decade, this event has provided an excellent service, prompting many to update their privacy settings, change their passwords, or back up their security software. Today, Data Privacy Day is not only a good reminder for individuals and businesses to review their privacy […]
The marketing landscape has rapidly transformed over recent years with the introduction and popularisation of new channels, technologies and data sources. Marketers must now adopt people-based marketing strategies to operate across all of these new channels and touchpoints to ensure they’re effectively communicating with their target consumers in the right way. However, as marketers embrace […]
