Retail Media Networks (RMNs), Connected TV (CTV), and media platforms offer advertisers a vast number of unique opportunities to reach their target audiences through paid media campaigns. Managing campaigns across these different channels has always been a challenge, but has become particularly complex with the evolving privacy regulations, cookie deprecation and data fragmentation. Today, advertisers […]
In recent years, walled garden platforms have become dominant forces in digital advertising, boasting massive user bases and advanced targeting capabilities. However, these closed ecosystems also present challenges for marketers, from limited data transparency to higher ad costs. The ongoing deprecation of third-party cookies makes navigating walled gardens even more critical. In this article, we’ll explore walled […]
DMP stands for “Data Management Platform.” That pretty much says it all: it is a platform that manages data. But you’re probably still wondering how exactly this type of platform can help you. According to Digiday, “In simple terms, a DMP is a data warehouse, a piece of software that sucks up, sorts, and houses information […]
For this post, we sat down with the JAPAC Managing Director of Factual, Chris Pattinson, to discuss the power of data-driven marketing and how it drives better performance. Factual is a LiveRamp partner; its data is available through the IdentityLink™ data marketplace feature. 1. How is the data-driven ad landscape in Australia shaping up against counterparts […]
Last week, at its annual Worldwide Developer Conference (WWDC), Apple made several privacy-related announcements that will have an impact on how marketers connect with their customers and how publishers monetise inventory. Here’s a quick recap on two key updates, and what you can do to take action today: What Apple announced IP address blocking with […]
In order to prevent a repeat of GDPR and the losses incurred after cookie policy changes in Safari and Firefox, publishers need to take action now. It seems that whenever GDPR is brought up at events, there’s a notable, collective shifting in seats, usually accompanied by tight, tense laughter. Ask if people were ready for […]
On January 14, 2020, Google announced plans to phase out support for third-party cookies in Chrome within the next two years. This presents marketers and the adtech industry with the challenge of finding a new way to accurately identify and connect with customers on the open internet, as we move towards net neutrality. We see […]
On the 15th of January 2020, Google announced that within two years, Chrome will end support for third-party cookies. This long-anticipated news offers clarity about the future for individuals, publishers, and marketers who connect on the open web. While serving as the legacy foundation of the modern digital ecosystem, cookie-based identity has many problems: Individuals need better […]
Why data collaboration matters more than ever At LiveRamp, we’re always looking ahead to the future, so you’re always out in front. We make it a priority to stay on the forefront of rapidly evolving global privacy regulations, and we believe that first-party data—the data your customers explicitly share with you and give you permission […]
Through LiveRamp’s corporate venture capital fund, LiveRamp Ventures, we get to work with some of the most cutting-edge companies at the forefront of customer data infrastructure and applications. We’re excited to collaborate with the next generation of these companies, and believe that they will drive tremendous value not just for our clients, but for the […]
