“Wisdom comes from knowing how much you don’t know”. That’s the sort of sentiment that crops up on motivational posters, usually accompanied by an image of space, but it’s also crucially important to the way companies should think about their data. In my previous post I talked about how marketers can start building direct relationships […]
When something breaks down or fails, our natural response is to replace it with something else that does the same job. If your dishwasher packed up, you’d buy a new one; you wouldn’t look for one machine that washed dishes and another that dried them. But that’s what needs to happen with the third-party cookie. […]
Why should publishers care about their authentication strategy? Because the industry is changing and authentications are the way publishers can grow and connect their inventory to the advertiser’s target audiences with precision. Publishers that adopt an authentication strategy will gain a competitive advantage and increase their CPMs. What is Authentication? Authentication is simply any time […]
Personalised customer experiences have come to define how brands are perceived, and understanding customer data has never been more important. A challenge for many brands is having access to this consumer data to drive these personalised experiences. The everyday consumer produces data at an exponential rate that spans a multitude of digital touchpoints leading to […]
Understanding your customer journey is the core marketing task of the 21st century. Where before it was essentially a “black box” with campaigns going in and sales (hopefully) coming out, digital media and its associated data have shone a light in and started to illuminate what’s actually going on. But as we’ve seen in the […]
At LiveRamp, we have been powering and leading innovation in the martech ecosystem since the earliest days of digital. We have seen the ebb and flow of DMPs, DSPs, and SSPs, and we have helped our clients connect with their audience and measure media performance while adapting to the rise of walled gardens, mobile devices, […]
IdentityLink™ Data Marketplace is an open, secure and transparent marketplace which makes it easy to buy and sell data – all with a single contract SYDNEY, October 9, 2018 – LiveRamp (NYSE:RAMP) the identity platform that powers exceptional experiences, today announced the launch of its IdentityLink™ Data Marketplace in the Asia Pacific region. The neutral […]
Data onboarding is one of the most significant developments in marketing. Today, It is worth an estimated $250million and forecast to reach $1billion by 2020. The result of data onboarding is more relevant marketing for both the consumer and the brand in an omnichannel world. Digital marketers need to have a good sense of what […]
We hear this question often: “How can I make the most of my data and keep it safe?” To answer it, customers have to consider the type of data, how it was collected, where it is stored, what was communicated to consumers, and what data can leave your enterprise. These are difficult areas to navigate […]
Online readership has skyrocketed during the COVID-19 pandemic, and alongside conflicting and ever-changing guidance for its audience, publishers are also faced with the challenge of how to better monetise this increase in traffic. When the obstacle of Apple’s changes to its IDFA permissions, which mean publishers must obtain permission to track users using the IDFA, […]
