‘In Conversations With…’ is a LiveRamp series where we bring together leading voices in the industry and ask them to share their thoughts on identity, data transparency, addressability, and why they love working in this constantly evolving realm of marketing, advertising, media, and tech. In the latest edition of ‘In Conversations With…’, Christopher Blok, Enterprise […]
Globally, Acxiom® (Nasdaq: ACXM) is organized into two Business Units – Acxiom Marketing Solutions and LiveRamp. About a year ago, we embarked on a new business strategy here in Australia and decided to focus the Acxiom business purely on LiveRamp products and services, in order to best serve our clients’ needs. Today, we are delighted […]
Over a year ago, Google announced its plan to phase out support for third-party cookies in Chrome. Today, Google provided further guidance on their vision for the cookieless future, announcing that they would be focusing their buy-side technology on Federated Learning of Cohorts (FLoC) and not leveraging other identifiers for their programmatic buy-side platform. Google […]
Today, we are introducing RampID™, a new name for the LiveRamp pseudonymous identifier, formerly known as “IdentityLink.” We’re excited to align the name of our widely used identifier with the LiveRamp brand. Both RampID™ and the LiveRamp brand demonstrate: Our commitment to neutrality and interoperability between identities, partners, and customers How we make data safe and […]
Advertising should be built on trusted relationships, and we are more interdependent than ever to make that happen. The present and future of digital advertising needs to be based on building stronger relationships between brands, publishers and individuals. The transformation of the advertising industry cannot happen without the cooperation of everyone. As the advertising industry […]
Leading health and fitness technology brand Fitbit wanted to be prepared for advertising without third-party cookies. Its media agency developed a media campaign leveraging LiveRamp Authenticated Identity Infrastructure to reach target audiences instead of using cookies. When activating the campaign, Fitbit wanted assurance that it would still be able to reach its high-value audience while […]
Welcome to In Conversations With…, a new LiveRamp series where we bring together leading voices in the industry and ask them to share their thoughts on identity, data transparency, addressability, and why they love working in this constantly evolving realm of marketing, advertising, media, and tech. In the first of the series, Alan Jenner, Tech […]
Today, LiveRamp launches IdentityLink™ Data Marketplace in Asia Pacific. Australia and Japan are the first two markets to go live with the new feature, fuelling the company’s regional expansion strategy. The IdentityLink™ Data Marketplace is a newly-launched feature on the IdentityLink™ platform and is the gateway to any data you need with just one contract. It is […]
New marketing channels and technologies pop up all the time, with growing volumes of information and data coming at us from all directions. Being a modern marketer today means having to handle, analyse and act on information from dozens of disparate sources, systems and channel. However, up until now one crucial piece has been largely […]
Data collaboration may well be the key concept for marketers in 2023. As data protection laws proliferate and big tech’s attitude to privacy changes with cookie depreciation well underway, marketers face an ever-evolving challenge in managing data, targeting audiences, activating media and measuring effectiveness. The industry has responded by offering brands a new solution to […]
