Personalised marketing is not the future. It’s the present. Already, 71% of consumers expect their interactions with companies to be personalised, and 76% get frustrated when they aren’t, according to McKinsey research. And this translates directly into better business performance. The same McKinsey report also found that more than three-quarters of consumers surveyed said personalised […]
Marketing addressability tactics have a choice: adapt to an increasingly cookieless world or perish. As third-party cookies crumble, it’s fallen on marketers to leverage other data types (namely first- and second-party) through reliable and secure data sources. That’s why connected, collaborative and consented consumer data is at a premium. It’s why trust-based data partnerships are […]
In the realm of entertainment, TikTok reigns supreme, captivating users of all ages with its engaging content and vast user base. With explosive growth and an audience spanning the globe, TikTok has emerged as the newest entertainment platform, delivering captivating content to over a billion active users worldwide. Its short-form videos and algorithm-driven recommendations have […]
We are excited to announce that Pinterest and LiveRamp have extended the partnership to offer any CPG advertiser the ability to measure the impact of their ads, from keyword search, ad exposure and engagement on Pinterest, to instore purchase and incremental sales lift through retailers in the UK and France. One of the ongoing challenges […]
LiveRamp joined global advertising leaders at Cannes Lions to share which advertising strategies and best practices are driving businesses forward. Is anywhere more inspiring to plan and envision the future of advertising than Cannes Lions? Energy, innovation (and the delightful French Riviera sunshine) radiated from the banks of the Croisette last week, creating the perfect […]
Last week, Google once again caused quite a stir in the advertising ecosystem. What they announced was nothing new—but a strong reminder that cookie deprecation is real, and with change coming, the time to take action is now. Let’s be very clear—the end of the third-party cookie is going to have a major effect on […]
It’s finally here: today, the ecosystem takes the next step towards finally saying goodbye to the third-party cookie. Maybe you were always planning to make the jump to cookieless this year, or maybe 1% deprecation of third-party cookies in Google’s Chrome revealed some unexpected effects for your marketing stack. No matter what your situation is, […]
Data is a double-edged sword. It is the key to unlocking innovation. It has also become one of the biggest obstacles to business transformation and customer experience excellence. This is due to the exponential growth of data where it is siloed, scattered and probably even copied everywhere else. This is data fragmentation taking place and […]
If you’re in the advertising industry, you’ve heard about the rise of retail media networks. Retailers are expanding their sphere of influence, diversifying revenue streams, and transforming the ability to reach new and valuable audiences. According to a recent eMarketer report, after almost 50% growth in e-commerce channel ad spending during 2020, advertisers increased those allocations by […]
Privacy and identity are intrinsically related; there isn’t one without the other. Privacy enables individuals to draw boundaries across their public and private identities and take control of how they present themselves in different scenarios. For example, Tim Geenen, GM of Privacy & Consumer Experiences at LiveRamp, is very different from Tim Geenen, house DJ […]
